The basis of the company's growth has been its use of the finest and extremely high quality fabrics - velvets, damasks, satins, silks, and cotton/linen blends, as well as elegant embellishments and classic traditional prints.

The designers focus on developing sophisticated patterns in fashion-forward colours to capture consumer interest and the company's forte is new fabrications and textures.

In 1996, W-C Designs launched its Waterford Linens collection under a partnership with Waterford Crystal. The overwhelming success of this collection of table linens prompted the expansion of Waterford Crystal's presence in home textiles with an exciting collection of bedding accessories.