Since the 1950's, Thomas has been built up consistently as a brand for young, design-oriented and straightforward everyday ceramics. Thomas adopted new design influences, mainly from London. The first 'cookshops' took over from the elegantly set table. During this phase, the 'Trend' service, which was created by the Lord Queensberry Hunt School of Design', emerged to become a particular sales success.

In the 1990's, Thomas was characterised by a new, functional and simple design. 'Vario' by Yellow Design proved successful with its innovative design and modern, lifestyle-oriented marketing concept.
In the late 1990s, the brand successfully launched the 'original Thomas pasta plate', which led to the Mediterranean themed 'Thomas Amici Collection'.